Breastfeeding Just Got Better

I am delighted to announce that Bravado! Designs has been acquired by Medela AG, the world’s leader in breastfeeding systems.  We are incredibly excited and proud to be joining the Medela family; over the past 18 months, as we have gotten to know many of the people at Medela, we  see clearly that our cultures, our values and our mission are thoroughly aligned and in tune. 

Bravado and Medela share the same passion, enthusiasm and belief that every new mother deserves to have a successful breastfeeding experience.  Whether she stays at home or returns to the workplace, we want her to be able to breastfeed, and feed her baby breastmilk, for as long as she chooses.  Together, Bravado and Medela will be able to offer new mothers a complete breastfeeding solution, one that includes community, support, information, and, of course, a full array of products uniquely suited to her experience. On a personal note, my Medela breastpump enabled me to exclusively breastfeed my children long after I returned to work, something for which I am tremendously grateful and proud.  I know that their products, like ours, have been just as vital to the breastfeeding success of many other nursing mothers. 

For almost twenty years Bravado has been “the little nursing bra that could”.  From our modest beginnings at a kitchen table selling bras out of the trunk of a car, to the brand that we are today, we have operated with one purpose in mind:  to empower pregnant and nursing mothers  and to help them feel great about themselves during this triumphant, yet sometimes challenging time of their lives.   We understand the joys and the challenges that an expectant and new mother faces – we’ve all been there.  If we can support her with high quality, comfortable and stylish nursing bras, and give her the breastfeeding information and support that she craves, then we will have accomplished our goal.

Bravado will remain an independent division of Medela, and we will operate “business as usual” – or, as we say, “business even better than usual”.  We will continue to develop innovative new products and programs under the Bravado brand that meet the needs of expecting and nursing mothers everywhere.   We take great pride in the intimate relationships that we have developed with you, our BravadoMamas, and we are both humbled and motivated by the trust and support that you have put in our brand over the past twenty years.  We have and will continue to take this commitment very seriously. We look forward to continuing to serve you, and of being the brand of choice for many more generations of nursing mothers to come.

As always, we appreciate your feedback and we look forward to hearing from you.  And, we hope you’ll agree... breastfeeding just got better!

Best regards,


Kathryn From
Managing Director
Bravado Designs Ltd.

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