Giving Back: Designed for Good

In celebration of our 20 year commitment and dedication to all mothers, we are partnering with celebrity designer and new mom Rebecca Minkoff in support of Jessica Seinfeld’s foundation Baby Buggy ®. Founded in 2001, Baby Buggy is a non-profit organization dedicated to providing families in need across the U.S. with essentials for children 0-12. Twenty percent of Limited Edition Rebecca Minkoff tank sales will be donated to Baby Buggy, additionally for every tank purchased, we will also donate an nursing bra to a mother in need.

Design icon, new mother and community-minded entrepreneur Rebecca Minkoff has partnered with nursing bra manufacturer Bravado Designs as part of their 20th anniversary celebratory year. This impressive milestone will be marked by an array of programs focused on the care and well being of new mothers. Together the two brands will demonstrate their commitment to true corporate responsibility, as well as their deep dedication to all new mothers via a Limited Edition Collection of Nursing Tanks benefiting Jessica Seinfeld’s nonprofit, Baby Buggy, to be released in September 2012. 

This exciting collaboration and related promotions will raise much-needed funds and awareness for Baby Buggy, a non-profit organization that provides families in need across the country with essential equipment, products, clothing, and educational services for their infants and children ages 0-12.

Designed by fashion’s it girl and darling, Rebecca Minkoff, the tanks feature her signature style combined with Bravado Design's trademark of mom-friendly design features.

The highly anticipated collection of tanks will include the Luca and the Indy and will be launched on September 24, 2012. The much-admired designer will join Baby Buggy’s Founder, Jessica Seinfeld and Bravado Designs Managing Director, Kathryn From, for the celebration. 


When asked about her involvement in the project, Rebecca Minkoff shared, "I am thrilled to be a part of this exciting project with Bravado and Baby Buggy; two organizations that tirelessly donate their time to providing support to families in need. As a new mom myself who benefited from the support of both Bravado products and an encouraging community, I know how important it is to have the proper support and tools when nursing. I am truly honored to be a part of this collaboration and welcome the opportunity by contributing to help new mothers on their journey."

“For the past 20 years, Bravado has been deeply committed to serving all women on their motherhood journey,” says Kathryn From, Bravado Designs Managing Director. “We are thrilled to celebrate this milestone through our collaboration with Rebecca Minkoff and honored to continue to play such a meaningful role in the lives of new mothers everywhere.”

Jessica Seinfeld, Founder of Baby Buggy, makes her appreciation and commitment to the initiative clear, “Rebecca is a wonderful supporter of Baby Buggy and we are honored to be involved in her partnership with Bravado that combines two of her passions: fashion and motherhood. Twenty percent of the sale of every tank will go directly to Baby Buggy, helping to provide hundreds of thousands of families with basic parenting necessities. In addition, for every tank purchased, Bravado is donating a nursing bra or tank to a mother Baby Buggy serves.”

Bravado Designs has made a significant commitment to help support the work of Baby Buggy through this partnership.  20% of all sales from the Luca and Indy tops will be donated back to Baby Buggy. In addition, Bravado Designs will also donate a new bra or tank to a mother in need for each Limited Edition tank purchased. 


Throughout their 20-year history, Bravado Designs has remained committed to helping women achieve breastfeeding success, however she may choose to define it. Recently purchased by Medela, Bravado and their new parent company continue to focus on all new mothers through a wide range of products, community initiatives and philanthropic partnerships that support women. With a clear focus on connection and care for new mothers, Bravado and Medela are fully committed to ensuring that expectant and new mothers, in all walks of life, receive quality encouragement, education and have access to the tools they need to have a successful breastfeeding experience. For more information, visit or follow on Twitter @BravadoDesigns.


Baby Buggy®, founded by Jessica Seinfeld in 2001, is a non-profit organization dedicated to providing families in need with essential equipment, products, clothing, and services for their infants and children up to age 12. With an extensive network of community-based organizations across the country, Baby Buggy has donated more than 5.6 million items to thousands of children.  Baby Buggy is a Better Business Bureau Accredited Charity, passing all 20 BBB Standards for Charity Accountability.  For more information, visit or follow on Twitter @LoveRecycled.


With a vision of building a lifestyle brand for the downtown romantic, San Diego-born designer Rebecca Minkoff founded her company in 2001 after she developed a small apparel line. She spent the next few years working on the small collection until 2005 when Rebecca developed the “Morning After Bag”. The bag became an overnight sensation and Rebecca began solely concentrating on developing additional styles to build out her romantically themed day-to-night handbag collection. After four years of consistent growth in accessories under her belt, Rebecca returned to her original love of apparel design and introduced a ready-to-wear collection in 2009. Rebecca Minkoff’s designs are a favorite for modern, trend-setting everyday women and celebrities alike.

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