Fashion for a Cause

Jessica Shyba

Posted By: Jessica Shyba

Jessica Shyba is the wife of a NYU Dental School student and full time stay at home mother to Jack, 5, Zoe, 3 and Beau, 6 weeks. Jessica shares her adventures around Manhattan with kids on her blog, Momma’s Gone City.

Becoming a parent made things very clear almost immediately, like how I want to spend my time and money and with whom, besides my children, I want to share moments with. What I know for sure is that I want my life to have meaning and substance, and I want to be able to help people in any way that I can. Being a blogger has enabled me to do this in the most basic way possible: Getting the word out about great products, people and organizations that are wonderful and support my own personal mission to do as good as possible for as many as I can.

Yesterday, I was able to be a part of the launch of an incredible collaboration that encompasses nearly everything that means something to me. In honor of their 20th anniversary, Bravado Designs, the company behind the awesome nursing bras and tank tops teamed up with fashion guru and new mother Rebecca Minkoff to create two new Limited Edition product designs for their line.

The partnership of beautiful and stylish new tank tops will benefit Jessica Seinfeld's Baby Buggy, a non-profit organization that provides families in need across the country with essential equipment, products, clothing, and educational services for their infants and children ages 0-12 . For every nursing tank sold, 20% will go towards Baby Buggy, and one tank will be donated to a mother in need.

 

One of the most inspiring and giving women that I have ever met, Ms. Julia Beck of Forty Weeks hosted the beautiful fete, held at the Allison 18 and attended by tons of media, as well as Rebecca Minkoff, Jessica Seinfeld, and Bravado Designs' managing director, Kathryn From. “For the past 20 years, Bravado has been deeply committed to serving all women on their motherhood journey,” says From,. “We are thrilled to celebrate this milestone through our collaboration with Rebecca Minkoff and honored to continue to play such a meaningful role in the lives of new mothers everywhere.”

It was an incredible event, one that I was lucky to attend and even grab a minute to chat with Rebecca about the collaboration.

"I had my baby a year ago tomorrow, and I tweeted it, and Bravado tweeted back to me. They ended up sending me a box of bras that saved me, (I hadn't planned on this part of motherhood yet)-and I still wear them today because I'm still nursing. I was also a new member of Baby Buggy, so when the three of us came together it was just a great fit. They're doing such a great thing by donating so much".

As someone who has also been nursing my third baby for 9 months and wearing Bravado Designs nursing bras and tanks, I am excited about this collaboration on many fronts. Studies show that a woman is more likely to continue nursing if she has a proper nursing bra and/or nursing wear. Bravado Designs continuously works to support mothers, and this recent partnership is the perfect example.

Not only do I appreciate this collaboration as a mother, but I am thrilled knowing that my dollars are going to support a fellow mother and families in need. Added bonus: They are super cute and extremely comfortable tops!

The new nursing tanks, Luca and Indy, can be purchased at BravadoDesigns.com and Diapers.com, with 20% of proceeds going to the Non-Profit, Baby Buggy, as well as one tank donated per one sold.

Baby Buggy provides families in need across the country with essential equipment, products, clothing, and educational services for their infants and children ages 0-12.


2:59pm on Wednesday September 26
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