Ultra Luxe Nursery & Embrace Space Style Secrets From Nursery Works' Tracy Fong
As Creative Director and Vice President of Sales and Branding, Tracy Fong knows what every sophisticated nursery needs and how to glamourize an Embrace Space. She shared some of her thoughts on how Nursery Works injects luxury and style into the nursery with us.
BD: Nursery Works exudes a sense of pure luxury and sophisticated glamour, and has achieved a loyal following among Fashionistas, celebrity A-Listers, and design-forward Moms everywhere. What makes these style mavens clamor for your designs?
TF: With our Nursery Works brand we really try to design sophisticated products that function beautifully in the nursery without sacrificing style and trend. Our goal is to embrace the spirit of contemporary luxury while meeting the needs of modern parents.
BD: While Nursery Works produces high-style, luxurious pieces, you never sacrifice comfort for style. What's your magic mix to balancing the two when designing for the nursery?
TF: We always try to push the envelope with our designs but at the end of the day we need to provide functional, safe, and comfortable pieces for the nursery. We're always looking for ways to make the best nursery experience so we pay a lot of attention to ergonomics, eco-friendly materials, and comfort.
BD: You've introduced the highest priced cribs available anywhere on the market today. What are some of the stand-out features that make these pieces so remarkable?
TF: Much of our success can be attributed to the way in which we incorporate unique materials and finishes into standard nursery elements. Our District Crib, for example, uses reclaimed wood from an Alabama train depot and our latest version of the Vetro Crib uses a custom shade of blue acrylic. We try to add an unexpected sophistication to all that we design.
BD: We simply adore your latest photo shoot - it's the fantasy of Marie Antoinette style combined with the simplicity of clean, modern lines. You call this trend "New Vintage." What is the source of your creative inspiration?
TF: We were really going for historic luxury with that shoot! In addition to looking to the runway each season, I personally draw inspiration from music (LOVE Jay-Z + Beyonce), modern art (Mark Hagen), travel (just got back from Paris), and classic movements.
BD: You've carved out such a niche in the market with a passionate and fashionable following. Can you let us in on who your favorite style icons are?
TF: I am all about fashion and really encourage our team to go beyond the norm by incorporating the latest design trends into all that we do. I love that my best friends are all now new mothers-so I find a lot of inspiration in them. I am online and on instagram like everyone else. I love finding outfit and design inspirations through street snaps by Tommy Ton. My personal favorites are Miroslava Duma, Sarah Rutson, and Taylor Tomasi Hill. I'm really into Jenni Kayne flats, Givenchy anything, and a great Balenciaga leather jacket.
BD: We're over the moon that you've partnered with us on the launch of our new Bravado Essential Embrace™ Nursing Bra through the Embrace Space contest. Describe your idea of a most luxurious, glamorous Embrace Space.
TF: A really glamorous Embrace Space would include touches that make mama feel really pampered. I envision soft lighting, our Nursery Works Sleepytime Rocker or Empire Rocker, and maybe a luxurious touch like a cashmere blanket or Hermes throw to provide total relaxation. A happy parent is a happy baby, right?
We simply adore Nursery Works and are thrilled to be partnering with them as we launch the Bravado Essential Embrace™ Nursing Bra. Be sure to register to win this week's (July 22 - 28) draw for your chance to experience the luxurious comfort of the Sleepytime Rocker in your nursery. We wish you the best of luck!