The Dream Team Behind Serena & Lily Share Boho Luxe Embrace Space Inspiration
The fun continues this month with the celebration of our new Bravado Essential Embrace™ Nursing Bra and the exciting Embrace Space contest. We're honored to introduce another one of our partners-the incredibly stylish and highly coveted brand Serena & Lily. We can't wait to get our hands on their catalogues for the latest global finds and Bohemian textiles! Company founders Serena Dugan and Lily Kanter give us an inside look at how their California lifestyle influences them; what inspires their distinctive nursery designs; and their idea of a dreamy Embrace Space.
BD: With the creation of Serena & Lily, you developed a luxury lifestyle brand offering unique home décor for every room in the house. Your products have become the go-to choice for tastemakers and celebrity moms alike. What made you decide to start designing nursery bedding?
LK: Upon meeting, Serena & I realized that we both shared a strikingly similar point of view on the nursery. We both saw a distinct void in the market for the kind of fresh, style-driven crib bedding we craved.
BD: Serena, before starting Serena & Lily, you were an artist, decorative painter and textile designer who studied at the Lorenzo de'Medici Art Institute in Florence. Lily, you were a technology and management executive responsible for creating the first Microsoft flagship store in downtown San Francisco. How do your diverse backgrounds create the foundation for your super-styled success?
SD: My background as an artist informs everything I do. From my textile designs, which often start with a sketch or painting, to the way I approach interior design in the home.
LK: I would say that I was born with an entrepreneurial bug. Even as a child, I operated business ventures. During every job I had in the corporate world, I created some new initiative or business offering.
BD: When one thinks of Serena & Lily, a world of color and pattern immediately come to mind. Your style has been described as Bohemian Sophistication. How does your globe-trotting and Cali-roots combine to inspire you and your designs?
SD: Being in California has influenced our brand in every way possible. Life here is a little easier and breezier than other parts of the country. That feeling and attitude infuses us with a sense of expressiveness, celebration and unpretentiousness that is reflected in our designs. I also love traveling the world to get a fresh perspective on colors, patterns, textures and techniques. Then I find ways to incorporate those concepts into our designs and make them work for our customers.
BD: You've partnered with Bravado Designs on the launch of our new Bravado Essential Embrace™ Nursing Bra through the Embrace Space contest. Describe your idea of an Embrace Space.
LK: I refer to an Embrace Space as a glider corner, which is the most important part of the nursery. It's a place in your home where you can be comfortable and enjoy special moments bonding with your baby. It's all about making a space where you will truly love to be.
We are such huge fans of Serena & Lily! We are thrilled they partnered with us as we launch the Bravado Essential Embrace™ Nursing Bra. Be sure to register to win this week's draw (July 29 - August 4) so you can enjoy the easy style and comfort of the Presidio Glider in your nursery. We wish you the best of luck!