The Allure Underwire Nursing Bra

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The Allure Underwire Nursing Bra

Underwire nursing bra that blends style with good breast health

$54.00 USD



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The Allure Underwire Nursing Bra features Bravado’s trademark Supple-Fit Design. This underwire nursing bra features a wide underwire channel (no push-up happening in this bra!), molded smooth and lightly lined cups for discretion, a low center-front and breathable fabric, making this nursing bra a wonderful staple for your nursing wardrobe.

Out and About Back to Work Date Night Nursing 2+ MonthsLactation Consultant Approved

What you’ll love about the Allure Underwire Nursing Bra:

  • Breathable Fabric: lightweight and breathable fabric that will help keep you cool and dry
  • Lightly Lined Cups: Lightly lined cups that provide discretion and help shield nipples and breast pads.
  • Designed with Breast Health in Mind: round wide wire gives support and comfort in the under-bust channel, and is designed to avoid pinching on your sides or constriction of your breast tissue.
  • Lactation Consultant Approved: and recognize it for its superior comfort, high quality and healthy fit.
  • Lined with Comfort Mesh: delicate lace sides are lined with mesh for comfort that won't scratch sensitive skin.
  • Full Access: Cups unclip at the shoulder and drop down and away from your body to give baby full access to your breast, providing you and your baby with skin-to-skin contact which is essential, specially when establishing a breastfeeding rhythm.
  • Nursing clips that stay closed: proprietary clips lie flat under close-fitting clothing and easily open and close with one hand.

Did you know that 80% of women are wearing the wrong bra size? Our Certified Fitters are here to help you find the perfect nursing or maternity bra or tank. Give us a ring Monday to Friday, 9AM to 5PM at 1-800-590-7802, tweet us, or review our Sizing Guide.

Matching boy shorts available





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Jessica Horton 2011-12-31 17:12:30

nice bra however not true to size. runs small

MrsJDT 2011-12-28 16:58:04

PLEASE offer this in the larger cup sizes!!! I'm a 34H and strongly prefer underwire. Us fuller girls need the support of underwire more than our slighter sisters! I've ordered a Sublime and Bliss to try since they're the only 34H styles offered, but would definitely have ordered the Allure (and matching boyshorts!) instead if given the option. If you do start offering the Allure in the H/I cup, please let me know!!! Thanks!

Michele 2011-10-03 09:38:42

Love this bra. Very comfortable. I'm finding a lack of consistency in sizing though - 34 B/C. I have the Sublime, which seems to have smaller cups and fits well. The Allure is almost too big, but is okay. I also ordered the Bliss in the same size and it is huge! The cups dent on me.

Tina Dayton 2011-02-27 21:49:44

The perfect nursing bra!

Claudia M 2011-02-26 11:51:25

this bra looks and sounds perfect and it is pretty :) i will def. give it a try .

Lois Brucki 2011-02-26 00:14:19

Hallelujah!! I feel like a sexy woman again! When I first put this bra on, I felt like I was slipping on my favorite jeans. It was so comfortable and fit me like it was custom made for me. And it's a sexy bra. After so many unglamorous moments in the whole pregnancy, delivery and post baby experience, I honestly feel like I'm a sexy woman once again. Bravo Bravado!

Kelly Sedore 2011-02-25 21:22:28

Would love one of these bras, my cousine had some and loved them.

Lilliana Gonzalez 2011-02-25 15:21:12

I love underwire bras and when I am wearing one without I feel uncomfortable so finding this one and all the great reviews makes me happy since the three nursing bras I have from last pregnancy are not all that comfortable i really look forward to trying this one.

Brittany Martinez 2011-02-25 14:59:52

This is the best bra I have ever owned! It fits perfectly, makes me look great and is funcional for nursing.

Xiao 2011-02-25 13:10:45

A wonderful underwire nursing bra. Although with underwire, it doesn't press my breast at all. pretty good support.

J Sorrells 2011-02-25 12:34:01

This is my favorite Bravado bra! I have 3 of them and wish I had more. I wear one almost every day with any of my shirts. It has great support and is pretty, too!

Laura 2011-02-25 10:53:56

It's nice to be able to find bra and panty sets. I hate trying to look pretty with mismatched underwear!

Nicole C 2011-02-24 21:49:25

Good support and love that the underwire ends early under the armpit to reduce the chances of blocked milk ducts! However, after wearing this for a good portion of the day the wire started to get really uncomfortable underneath my breasts towards my chest - but wearing this style really did make me feel like I was wearing my old pre-breastfeeding bras again!

Shanna Perlberg 2011-02-24 21:21:02

Super cute! Wondering how this would actually fit!

Ashley Benjamin 2011-02-24 17:53:14

I love this bra. I had my son about a year ago, and it is the only nursing bra I have used. The underwire is very comfortable so much so that I have even slept with it on a few occassions. It has a fanstatic fit and full coverage but doesn't pop out of shirts or tank tops.

dawn hopkin 2011-02-24 15:46:55

this is actually a bra that doesn't make you look 100 in it. It's so hard to find something to let you feel sexy again as you adjust to you new body.

Charity A. 2011-02-24 13:32:07

Nice support!

THERESA ROSENTHAL 2011-02-24 13:14:09

I'm curious about the underwire. I wondered if it would offer support that I've been missing. It is a beautiful bra.

Holli Litrenta 2011-02-24 13:03:51

I've always been hesitant about underwires in nursing bras since I have had mastitis twice (once with each child) and I was worried about developing it again. I read about others who had mastitis and wore this bra and had no problems, so I thought I'd give it a try. It has been a great bra! No mastitis, very comfortable, padded cups to help hide the nursing pads or nipples if you aren't wearing the pad, and it looks great under shirts. It's easy to clasp/unclasp for nursing. The only thing I don't like is that it's a little bulky when you fold it down and are actually nursing, but that's because it's lightly padded. All in all it's a wonderful bra with great support.

sarah mcneil 2011-02-24 12:38:51

Finally a comfortable nursing bra that doesn't look like a nursing bra!

Sarah 2011-02-24 12:26:59

This is my favorite nursing bra. I'm so appreciative - an underwire bra that doesn't cause plugged ducts and other problems, comes in a size that fits me, and is easy to use! It's also really comfortable. I'm a big fan. I only wish it came in more colors/styles, because I really miss having fun and colorful bras to wear. This one is fine in terms of attractiveness, but it's also pretty standard. I miss polka dots in my bra wardrobe. :)

Annalisa Spencer 2011-02-24 12:26:01

I LOVE this bra. After my milk supply settled (~6 weeks post-partum), I purchased this bra and wore it every day. I love the support of the underwire, and the thickness/sturdiness of the straps. I recommend it to everyone!

Annalise Thomas 2011-02-24 12:14:58

my favorite bra, by far! So supportive, functional and CUTE! I have 2 and am about to buy a 3rd!!

Heather B. 2011-02-24 12:09:30

I think this is the bra that I will look for first with this pregnancy! It is everything I am looking for - and cute, too! I love having an underwire without worrying about any unfortunate effects of doing so.

Margaret 2011-02-24 11:57:36

I always wanted one, I would love to try before I buy, they look and sounds great.

Ashley Pollock 2011-02-10 17:49:32

I haven't worn a bra with an under wire in about a year and a half so I was nervous about this purchase but because it came with the matching underwear as a special they were doing I decided ok just go for it. I like it. It lifts me up more than any bra I've had in a long time. Im still getting used to not having saggy boobs.

mindy 2011-01-14 09:04:19

This bra is so comfortable! I think the other bravado bras are great in the beginning when you go up and down so much in size but I really wanted something with a little more padding so that people wouldn't be able to see when I was cold or had just finished nursing. This bra is a step in the right direction. I love that the whole cup falls away so I'm not worried about fabric right next to my baby's nose.

Brenna 2011-01-12 20:20:17

I originally was hesitant about purchasing an underwire nursing bra because I heard that they weren't recommended for nursing mothers. However, after reading about the Allure, I was impressed by how it was designed with the help of Lactation Consultants. I had to try it. Three months later and it is my favorite in my nursing bra wardrobe - it is comfortable, supportive, and I feel great wearing it because I know that it is designed for nursing moms like me.

Mandy 2011-01-06 18:20:56

Comfortable, supportive, and looks great under shirts. Molded cups that hide breast pads - what else could you ask for in a nursing bra?

Sarah 2010-12-03 11:22:14

This is by far the best, most supportive, prettiest nursing bra I've worn hands down. This bra really lifts and separates! My mom always taught me, 'Never scrimp on bras or shoes!' and she is so right! I ordered one in October to try and liked it so much I ordered another. It is definitely worth the money!

Tanya 2010-11-15 09:22:47

The best nursing bra EVER. I'm a small girl with BIG boobs. After getting pregnant and then nursing....my breasts got ENORMOUS. I totally panicked, and wondered where I am I going to find a bra that will keep the girls up where they belong and under control? The Allure saved me. Comfy, supportive, easy access for baby... LOVE, LOVE, LOVE it!!

Alicia 2010-11-13 16:23:14

This is a great nursing bra, it actually looks like a real bra versus a nursing bra. An additional advantage is that it has the molded cups that don't show your breast pads. I will be ordering more!

Allie 2010-10-14 16:23:37

I unfortunately wore an underwire non-nursing bra a few times after my baby was born and within a few hours I had plugged ducts and had to remove it. Since ordering the Allure, I have worn it all day for two days and have had absolutely no breast discomfort. I couldn't believe it. If you are a nursing mother who wears underwire - you NEED to order this bra.

Jessica 2010-09-28 11:24:00

I ordered the Allure when I was planning to go back to work. I loved that it looked like a regular bra and how it's low cut in the front. When I got it, not only did it fit perfectly, but it looked great under my work clothes by giving me the shape that a non-nursing underwire would. The full drop down cups make it great for pumping as well.

Liz 2010-09-01 09:24:20

I am a 34G and have a really hard time finding a supportive, and comfortable bra that fits. The Allure was it! I will likely continue to order this bra after nursing...that's how much I love it. I HIGHLY recommend this bra to anyone who has had difficulty finding a well fitted bra!