We know that moms love their underwire and don’t want to give up the support it provides when they start
breastfeeding, so we made it our mission to find the perfect underwire to meet moms' needs after they establish their
Our new Belle Underwire Nursing Bra provides amazing support without compromising on comfort or causing constriction.
Two years and a whole bunch of wires later, our designers found the one in No.277™ underwire. This, combined
with our luxe Petal Soft™ fabric, make this bra truly special.
Belle Underwire Nursing Bra – it’s love at first fit.
The right support comes down to the wire.What makes the No. 277™ underwire so special?
Underwires can be quite rigid – but not ours. We’ve thoughtfully selected a quality of wire that will be
as flexible as it can be, while still providing the needed support. It was designed to move with your body –
forwards, backwards and sideways.
Not every underwire is formed the same. What makes ours different is its wider shape with straighter sides and a
flatter bottom, rather than being the typical narrower ‘U’ shape. This is so that it can accommodate more breast
shapes without constricting the breast tissue.
This is the part of the wire channel that extends past the wire. Having this extra space in the channel allows it
to fold at a lower point, which means you can drop the cup of the bra further for full breast access.
SIZED TO FIT
We’ve appropriately provided a lighter gauge wire for smaller breasts and a slightly heavier gauge for larger breasts.
This is to ensure the underwires 'support' our cause – offering moms a super comfortable underwire nursing experience.
Watch Belle’s lead tech designer, Nicole, show you why the No. 277™ is special.
Even more reasons to love Belle Underwire
Luxe Petal-Soft™ fabric
Criss-cross or straight for versatility
STRETCHY FOAM CUPS
Accommodates changing breast shapes
‘B’ NURSING CLIPS
Easy open-and-close and one-handed access
Full breast access for skin-to-skin contact
The support is mutual.
Moms are already loving it.
"Loved it. Loved the fit, gave good shape, could wear v-necks with it.
Super comfy, easy to flip down and up, felt supported."
– Bettina, 42D
"Love the look! Makes me feel good and looks like a normal bra." – Julie, 34D
We support breastfeeding moms by offering a carefully curated collection of comfortable and stylish
nursing bras, camis and tanks in a wide range of colors and sizes. Our maternity and nursing intimate
apparel is designed in conjunction with hundreds of moms, ranging in body type and breast size, who help us perfect our designs based on real-life around-the-clock use.
Comfort never looked so good!
We also support new moms in their pregnancy and breastfeeding journey by working with experts and
other moms to offer real-life advice on breastfeeding, nutrition, fitness, health and emotional well-being.