Tara Hoth was that girl in high school who subtly altered school uniforms for her friends, pinning darts and sewing seams to make cookie-cutter clothes more flattering and fun. At age 13 she taught herself to sew and soon was creating everything from prom dresses to costumes for school plays. “I’m drawn to fashion and design because I love creativity, I love the energy of the industry and I love to travel and learn,” she says. As Head Designer for Bravado, she combines all those passions to lead the team that designs all of Bravado’s comfortable, stylish nursing bras and tanks.
After graduating with a Bachelor of Design from Ryerson University’s acclaimed Fashion Design program, Tara honed her skills in a variety of positions in the fashion world, soon assuming senior roles at Abercrombie & Fitch and Aritzia. She joined Bravado in 2015. “I was intrigued by the idea that a nursing bra, which just has to be so functional and practical,could be beautiful too,” she says. “Bravado is all about design that offers comfort and confidence for pregnant and breastfeeding moms.”
The design process for a new nursing bra is fun and intense, she says. Tara and her team surround themselves with current trends to create inspiration boards; travel to showrooms around the world to source the absolute best fabrics, trims and thread; meet with technical designers to solve design challenges and, finally, develop a prototype.
One of her favorite parts of the design process is Bravado’s innovative Test Wearer Program, where real-life moms test bras and tanks, both brand new prototypes and existing designs. Their feedback on fit, quality and comfort helps the design team fine-tune every last detail. “If you’re sleeping in a bra for support while you’re pregnant or breastfeeding, for example, there can’t be any uncomfortable bumps,” says Tara. “We will go back and change a design a millimeter at a time until it works.” Some of the moms who participate in the Test Wearer Program are second-generation; their own moms wore some of the very first Bravado bras, she adds.
“ We’re always asking ourselves, What can we improve? How can we make this a better breastfeeding experience? How can we make this bra over-the-top beautiful?”Discover the full collection here »
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