At Bravado Designs, our purpose is to inspire every new Mom to breastfeed and help support her to succeed in her breastfeeding journey.
We believe that our success is dependent on the superior design in our products and a very strong collaboration and bond between our sales, design and marketing teams to deliver a great brand experience.
Reporting to the Senior Director of Marketing, this role requires strong product management skills and an ability to work collaboratively with Sales and Design teams. A global mindset, with strategic and critical thinking skills, strong communication and business planning aptitude with a laser focus for monitoring the financial health of our growing portfolio across all markets, is imperative for this role.
This is an exciting opportunity for an experienced Product Marketing Manager who is enthusiastic about enhancing our product offering and positioning in an increasing competitive marketplace, nurturing and growing our portfolio of award winning products and contributing to our company’s overall success through defined and measurable results.
Strategic direction and recommendations necessary to achieve corporate objectives
Strategic product portfolio direction that focuses on clear product positioning and based on market and consumer insights
Management of the profit and loss financials for the entire Bravado Product Line
Support sales team with development and management of product knowledge materials and sales support to ensure teams are educated on product positioning to deliver successful new product launches
Includes annual gross revenue, product contribution, forecasting, and marketing spend. On-going understanding of sales to budget vs LY by channel/by style
Requires close collaboration with Sales, Operations and Design team to set annual product business plan
Moms needs and purchasing behaviour
Competitive landscape, retail landscape and industry/category trends
Key Account activity – percent of sales by key channels (i.e. Baby Chain, Hospital, Lingerie, Specialty)
Gain internal alignment with Production team (packaging, master planning, COGS)
Drive Business case for (or against) new products
Product Lifecycle Management – decide when to harvest, when to exit, when to continue
Responsible for sharing Business Plan with Communications Manager and Brand Activation Manager to ensure appropriate marketing support is allocated to meet overall launch objectives
Responsible for strategic product/channel matrix planning. Includes opportunity/risk assessment, clear understanding and analysis of product financials, Global market share analysis, clear understanding of product placement within range architecture (good/better/best)
7-10-year Product Management experience, preferably in the apparel industry
Post-Secondary Education with a specialty in Marketing, Communications and Business
Global mindset and experience – building product line at the global level with unique markets needs in mind
Proven leadership within the area of Product Management
Strong understanding of developing and protecting product claims through proper communications and trademarking
Very strong skill set in Product Lifecycle Management
Ability to build strategic line plans to support business objectives
Lead team through key stages within the product development process commercialization and launch phases
Develop and present business case for all new product launches/optimization of existing products
Strong market and consumer based research background – able to get to the insights that will inform the strategy
Lead product marketing initiatives in terms of branding, positioning, competitive advantage etc.
Strong analytical skills and ability to glean insights that will help inform strategic recommendations
Strong knowledge and skills of Microsoft Office Suite
Proven Brand and Product development
Periodic travel primarily to the U.S. with limited global travel
Valid driver’s license and valid passport
Works very closely with internal Marketing Team, Design and Sales team members in North America, International and Asia
Will establish strong relationships with our global subsidiaries
Essential Requirements within Bravado’s culture:
Demonstrates the key Bravado Values and must be: Collaborative, Respectful, Fantastic, Optimistic, and Accountable
Results-oriented and highly motivated individual who takes ownership
Proven leadership and planning skills
A “hunter” looking for new and relevant partners who will elevate our brand globally and who can work independently
An “always on” attitude when thinking about and promoting our brand and products
Very strong skill set in “promoting” and “cultivating” new relationships
Collaborative style in a team-oriented environment, yet works effectively on an independent basis
Takes initiative, and is flexible, adaptable and resilient in approach
Ability to quickly develop rapport and trust
Excellent communication skills – verbal, written, and presentation skills
Excellent interpersonal and listening skills
Proven critical thinking skills necessary for problem-solving, conflict resolution, decision-making
Effective time management, planning and execution skills
We offer a competitive compensation and benefits package.
Bravado Designs Ltd. is committed to providing a barrier-free work environment in concert with the
Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. As such, Bravado Designs
Ltd. will make accommodations available to applicants with disabilities upon request during the recruitment process.
How to Apply
If you are interested in this opportunity and have the skills and experience required, we invite you to send your
covering letter and resume to: firstname.lastname@example.org and in the
subject line quote the position title and
date of application. We appreciate your interest in this opportunity, however, only those selected for an interview
will be contacted.
We support breastfeeding moms by offering a carefully curated collection of comfortable and stylish nursing bras
in a wide range of colours and sizes. Our maternity and nursing intimate apparel is designed in conjunction with
hundreds of moms, ranging in body type and breast size, who help us perfect our designs based on real-life
around-the-clock use. Comfort never looked so good!
We also support new moms in their pregnancy and breastfeeding journey by working with experts and other moms to
offer real-life advice on breastfeeding, nutrition, fitness, health and emotional well-being.