Product Marketing Manager

Who We Are:

Bravado Designs Ltd. is an entrepreneurial leader in intimate apparel design, innovation and quality with a focus on exceptionally comfortable and stylish maternity and nursing bras, camis and tanks for pregnant and breastfeeding women.

Team members are enthusiastic about and aligned with our Values:  Collaborative, Respectful, Fantastic, Optimistic and Accountable.

Bravado Designs Ltd. is located at 60 Scarsdale Road, Unit 100 in Toronto, Ontario.  Our office is fragrance free.

 

Role Objective:

At Bravado Designs, our purpose is to inspire every new Mom to breastfeed and help support her to succeed in her breastfeeding journey.

We believe that our success is dependent on the superior design in our products and a very strong collaboration and bond between our sales, design and marketing teams to deliver a great brand experience.

Reporting to the Senior Director of Marketing, this role requires strong product management skills and an ability to work collaboratively with the Sales and Design teams. A strong communication and business planning aptitude is imperative for this role.

This is an exciting opportunity for an experienced Product Marketing Manager who is enthusiastic about enhancing our product offering and positioning in an increasing competitive marketplace, nurturing and growing our portfolio of award winning products and contributing to our company’s overall success through defined and measurable results.

 

Accountabilities:

  • Strategic product portfolio direction that focuses on clear product positioning and based on market and consumer insights
  • Management of the profit and loss financials for the entire Bravado Product Line
  • Support sales team with development and management of product knowledge materials and sales support to ensure teams are educated on product positioning to deliver successful new product launches
  • Includes annual gross revenue, product contribution, forecasting, and marketing spend. On-going understanding of sales to budget vs LY by channel/by style
  • Requires close collaboration with Sales, Operations and Design team to set annual product business plan
    • Moms needs and purchasing behaviour
    • Competitive landscape, retail landscape and industry/category trends
    • Key Account activity – percent of sales by key channels (i.e. Baby Chain, Hospital, Lingerie, Specialty)
    • Gain internal alignment with Production team (packaging, master planning, COGS)
    • Drive Business case for products
  • Product Lifecycle Management – decide when to harvest, when to exit, when to continue
  • Responsible for sharing Business Plan with Communications Manager and Brand Activation Manager to ensure appropriate marketing support is allocated to meet overall launch objectives
  • Responsible for strategic product/channel matrix planning. Includes opportunity/risk assessment, clear understanding and analysis of product financials, Global market share analysis, clear understanding of product placement within range architecture (good/better/best)

 

Qualifications:

  • 5 – 7 years Product Management experience, preferably in the apparel industry
  • Post-Secondary Education with a specialty in Product Marketing and Business
  • Global mindset and experience is preferred
  • Proven leadership within the area of Product Management
  • Strong understanding of developing and protecting product claims through proper communications and trademarking
  • Very strong skill set in Product Lifecycle Management
  • Ability to build strategic line plans to support business objectives
  • Lead team through key stages within the product development process commercialization and launch phases
  • Develop and present business case for all new product launches/optimization of existing products
  • Market and consumer based research experience to gain insights that will inform the strategy
  • Lead product marketing initiatives in terms of branding, positioning, competitive advantage etc.
  • Strong analytical skills and ability to glean insights that will help inform strategic recommendations
  • Strong knowledge and skills of Microsoft Office Suite
  • Proven Brand and Product development
  • Periodic travel primarily to the U.S. with limited global travel
  • Valid driver’s license and valid passport
  • Works very closely with internal Marketing Team, Design and Sales team members
  • Will establish strong relationships with our global subsidiaries

 

Essential Requirements within Bravado’s culture:

  • Demonstrates the key Bravado Values and must be: Collaborative, Respectful, Fantastic, Optimistic, and Accountable
  • Results-oriented and highly motivated individual who takes ownership
  • Proven leadership and planning skills
  • A “hunter” looking for new and relevant partners who will elevate our brand globally and who can work independently
  • An “always on” attitude when thinking about and promoting our brand and products
  • Very strong skill set in “promoting” and “cultivating” new relationships
  • Collaborative style in a team-oriented environment, yet works effectively on an independent basis
  • Takes initiative, and is flexible, adaptable and resilient in approach
  • Ability to quickly develop rapport and trust
  • Excellent communication skills – verbal, written, and presentation skills
  • Excellent interpersonal and listening skills
  • Proven critical thinking skills necessary for problem-solving, conflict resolution, decision-making
  • Effective time management, planning and execution skills


We offer a competitive compensation and benefits package.

Bravado Designs Ltd. is committed to providing a barrier-free work environment in concert with the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. As such, Bravado Designs Ltd. will make accommodations available to applicants with disabilities upon request during the recruitment process.

How to Apply

If you are interested in this opportunity and have the skills and experience required, we invite you to send your covering letter and resume to: recruit@bravadodesigns.com and in the subject line quote the position title and date of application. We appreciate your interest in this opportunity, however, only those selected for an interview will be contacted.