Product Marketing Manager – Maternity Leave Contract

Maternity Leave Contract (March 2018 to April 2019)

Role Objective:

At Bravado Designs, our purpose is to inspire every new Mom to breastfeed and help support her to succeed in her breastfeeding journey. 

We believe that our success is dependent on the superior design in our products and a very strong collaboration and bond between our sales, design and marketing teams to deliver a great brand experience.

Reporting to the Senior Director of Marketing, this role requires strong product management skills and an ability to work collaboratively with the Sales and Design teams.  Strong communication and business planning aptitude with a laser focus for monitoring the financial health of our growing portfolio across all markets is imperative for this role. 

This is an exciting opportunity for an experienced Product Marketing Manager who is enthusiastic about enhancing our product offering and positioning in an increasing competitive marketplace, nurturing and growing our portfolio of award winning products and contributing to our company’s overall success through defined and measurable results.



  • Strategic product portfolio direction that focuses on clear product positioning and based on market and consumer insights
  • Management of the profit and loss financials for the entire Bravado Product Line
  • Support sales team with development and management of product knowledge materials and sales support to ensure teams are educated on product positioning to deliver successful new product launches
  • Includes annual gross revenue, product contribution, forecasting, and marketing spend. Ongoing understanding of sales to budget vs LY by channel/by style
  • Requires close collaboration with Sales, Operations and Design team to set annual product business plan
    • Moms needs and purchasing behaviour
    • Competitive landscape, retail landscape and industry/category trends
    • Key Account activity – percent of sales by key channels
    • Gain internal alignment with Operations team (production, packaging, master planning, logistics)
    • Drive Business case for products
  • Product Lifecycle Management – decide when to harvest, when to exit, when to continue
  • Responsible for sharing Business Plan with Communications Manager and Brand Activation Manager to ensure appropriate marketing support is allocated to meet overall launch objectives
  • Responsible for strategic product/channel matrix planning. Includes opportunity/risk assessment, clear understanding and analysis of product financials, Global market share analysis, clear understanding of product placement within range architecture (good/better/best)

Additional duties and responsibilities may be added or modified as required throughout the course of your employment.



  • Must have 5 – 7 years Product Management experience preferably in the apparel wholesale and/or retail industry
  • Global mindset and experience is preferred
  • Proven leadership within the area of Product Management from inception to market
  • Strong understanding of developing and protecting product claims through proper communications and trademarking
  • Very strong skill set in Product Lifecycle Management
  • Ability to build strategic line plans to support business objectives
  • Lead team through key stages within the product development process commercialization and launch phases
  • Develop and present business case for all new product launches and/or optimization of existing products
  • Market and consumer based research experience to gain insights that will inform the strategy
  • Lead product marketing initiatives in terms of branding, positioning, competitive advantage etc.
  • Strong analytical skills and ability to glean insights that will help inform strategic recommendations
  • Post-Secondary Education with a specialty in Product Marketing and Business
  • Strong knowledge and skills at an intermediate or better level of proficiency using Microsoft Office Suite
  • Proven Brand and Product development skills


Essential Requirements within Bravado’s culture:

  • Demonstrates the key Bravado Values and must be: Collaborative, Respectful, Fantastic, Optimistic, Accountable
  • Enthusiastic about and aligned with our values
  • Results-oriented, highly motivated, enthusiastic individual who takes ownership
  • Collaborative style in a team-oriented environment, yet works effectively on an independent basis
  • Takes initiative, and is flexible, adaptable and resilient in approach to getting the “the answer”
  • Curious mind that cares about results and will dig deeper to get to the insight
  • Excellent communication skills – verbal, written, and presentation skills
  • Excellent interpersonal and listening skills
  • Proven critical thinking skills necessary for problem-solving, conflict resolution, decision-making
  • Effective time management, planning and execution skills


Travel & Logistics Requirements:

  • Must work out of the Bravado office
  • Core office hours are Monday – Friday 9 a.m. – 5 p.m.
  • Bravado Designs is fragrance-free environment
  • This role will commence when a suitable candidate is found and will continue until April 2019

We offer a competitive compensation and benefits package.

Bravado Designs Ltd. is committed to providing a barrier-free work environment in concert with the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. As such, Bravado Designs Ltd. will make accommodations available to applicants with disabilities upon request during the recruitment process.

How to Apply

If you are interested in this opportunity and have the skills and experience required, we invite you to send your covering letter and resume to: and in the subject line quote the position title and date of application. We appreciate your interest in this opportunity, however, only those selected for an interview will be contacted.