Public Relations Manager

Role Objective:

At Bravado Designs, our purpose is to support every Mom succeed in her breast milk feeding journey.

Media Outreach has played an integral role in building our brand over the past 25 years however the media landscape is forever changing as are the ways in which we leverage media to build excitement and create engagement with our customer and consumers.

Reporting to the Senior Director of Marketing, this person has solid PR experience and an understanding of digital, social media and content marketing and can integrate this knowledge in building strong brand equity. A global mindset, strong strategic and critical thinking skills, strong writing skills and a passion to build our brand and product knowledge through fostering strong relations, is the core objective of this role.

This is an exciting opportunity for a mid-level Public Relations entrepreneur who is enthusiastic to build a brand through innovation and creativity with a focus on getting measurable results.



  • This unique role requires a focus on acquiring and cultivating relationships with key influencers who will become extensions of our Brand through healthy partnerships and ongoing brand engagement
  • Must take a “grass roots” approach to building engagement and constantly be on the “hunt” for new opportunities to help elevate our brand globally
  • Develop a thorough understanding of the pre/post natal media landscape including traditional editorial PR, and how to leverage the key influencer/blogger communities
  • Must create a strategic framework for PR and execute the plan in building brand equity integrating all channels
  • Accountable for managing both internal and external public relations of the brand on a global scale



  • 7-10 years leadership experience in PR Marketing preferably in the North American market. Global experience is an asset.
  • Media Key Influencer/Blogger Outreach preferably in the pre/post natal or fashion category
  • Blogging (knowledge and experience is an asset)
  • Strong Writing skills
  • Digital and Social Media Marketing
  • Content Strategy & Development; Proven Brand development
    Media relations, both traditional and non-traditional
  • Event Planning & Management
  • Sponsorship/Fundraising Experience
  • Strong networking and relationship building skills
  • Solid understanding and use of social networking and tools available to enhance network – must have both the theoretical knowledge and proven practical application in a public relations role
  • Works closely with internal Marketing Team members as well as the Design and Sales Teams
  • Will establish strong relationships with our global subsidiaries and their PR partners as well as with Medela U.S.
  • Post-Secondary Education with a specialty in Marketing, Communications, Public Relations
  • Based in Toronto but will require travel to the U.S. and globally
  • Must have a valid driver’s license and valid passport
  • Bravado Designs is a Fragrance-free office
  • Core office hours are Monday – Friday
  • Strong knowledge and skills of Microsoft Office, such as Word, Excel, Outlook


Essential Requirements within Bravado’s culture:

  • Demonstrates the key Bravado Values and must be: Collaborative, Respectful, Fantastic, Optimistic, Accountable
  • Enthusiastic about and aligned with our values
  • Results-oriented, highly motivated, enthusiastic individual who takes ownership
  • Proven leadership and planning skills
  • A “hunter” looking for new and relevant partners who will elevate our brand globally and who can work independently
  • An “always on” attitude when thinking about and promoting our brand and products
  • Very strong skill set in “promoting” and “cultivating” new relationships
  • Collaborative style in a team-oriented environment, yet works effectively on an independent basis
  • Takes initiative, and is flexible, adaptable and resilient in approach
  • Ability to quickly develop rapport and trust
  • Excellent communication skills – verbal, written, and presentation skills
  • Excellent interpersonal and listening skills
  • Proven critical thinking skills necessary for problem-solving, conflict resolution, decision-making
  • Effective time management, planning and execution skills
  • Bravado Designs Ltd. is located at 60 Scarsdale Road, Unit 100 in Toronto, Ontario. Our office is fragrance-free.

We offer a competitive compensation and benefits package.

Bravado Designs Ltd. is committed to providing a barrier-free work environment in concert with the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. As such, Bravado Designs Ltd. will make accommodations available to applicants with disabilities upon request during the recruitment process.

How to Apply

If you are interested in this opportunity and have the skills and experience required, we invite you to send your covering letter and resume to: and in the subject line quote the position title and date of application. We appreciate your interest in this opportunity, however, only those selected for an interview will be contacted.