We know that moms love their underwire and don’t want to give up the support it provides when they start breastfeeding, so we made it our mission to find the perfect underwire to meet moms' needs after they establish their breastfeeding rhythm.
Our new Belle Underwire Nursing Bra provides amazing support without compromising on comfort or causing constriction. Two years and a whole bunch of wires later, our designers found the one in No.277™ underwire. This, combined with our luxe Petal Soft™ fabric, make this bra truly special.
Belle Underwire Nursing Bra – it’s love at first fit.
The right support comes down to the wire.What makes the No. 277™ underwire so special?
FLEXIBILITY Underwires can be quite rigid – but not ours. We’ve thoughtfully selected a quality of wire that will be as flexible as it can be, while still providing the needed support. It was designed to move with your body – forwards, backwards and sideways.
WIDER-SET WIRE Not every underwire is formed the same. What makes ours different is its wider shape with straighter sides and a flatter bottom, rather than being the typical narrower ‘U’ shape. This is so that it can accommodate more breast shapes without constricting the breast tissue.
WIRE PLAY This is the part of the wire channel that extends past the wire. Having this extra space in the channel allows it to fold at a lower point, which means you can drop the cup of the bra further for full breast access.
SIZED TO FIT We’ve appropriately provided a lighter gauge wire for smaller breasts and a slightly heavier gauge for larger breasts. This is to ensure the underwires 'support' our cause – offering moms a super comfortable underwire nursing experience.
Watch Belle’s lead tech designer, Nicole, show you why the No. 277™ is special.
Even more reasons to love Belle Underwire
SOFT FABRIC Luxe Petal-Soft™ fabric
CONVERTIBLE STRAPS Criss-cross or straight for versatility
STRETCHY FOAM CUPS Accommodates changing breast shapes
‘B’ NURSING CLIPS Easy open-and-close and one-handed access
DROP-AWAY CUPS Full breast access for skin-to-skin contact
The support is mutual.
Moms are already loving it.
"Loved it. Loved the fit, gave good shape, could wear v-necks with it. Super comfy, easy to flip down and up, felt supported." – Bettina, 42D
"Love the look! Makes me feel good and looks like a normal bra." – Julie, 34D
Finally, an underwire nursing bra fit for moms.
For immediate assistance, please call our Customer Service Team at 1-800-590-7802 or via Live Chat. We'll be happy to help you Monday to Friday (9AM to 5PM EST). If it's after business hours, don't hesitate to send us an email at firstname.lastname@example.org or via our online form.